ABOUT US
BORN IN TUNISIA. MADE FOR EVERYWHERE.
DRUGSTORE94
— BORN IN TUNISIA —
Drugstore 94 was born from a simple idea: to create things we would want to wear, use and keep. Clothes, objects, jewellery and ceramics made without following seasons, age or gender. Pieces chosen for their character, because they last and because they have something to tell. The name comes from a small drugstore in Tunisia. Its name was 94. That is where Mister Deep's story began. What started as a dream slowly became a collection, bringing together Tunisian craftsmanship, everyday life and a different way of looking at things. Drugstore 94 is an Italian company, with its roots and production in Tunisia. Our Tunisian platform connects the workshops, the makers and the different skills behind the collection.
If you can dream it, you can do it.
— MADE IN TUNISIA —
Made in Tunisia
Our pieces are designed and developed in Tunisia and produced in collaboration with selected local workshops and artisans. We work closely with the people who make them, following development, materials, workmanship and quality throughout the production process. Different skills come together in the collection: knitting, embroidery, leatherwork, ceramics, jewellery and hand finishing. We don't want everything to look exactly the same. A hand-painted ceramic, an embroidery or a handmade detail may carry small differences from one piece to another. For us, these differences are not defects. They are part of the object.
— CERAMIC & JEWELLERY —
Real ceramic, hand-painted in Tunisia
Our jewellery line is built around real ceramic — not resin, not acrylic, not plastic. Each pendant, charm and tile is shaped by hand, then painted in the traditional Tunisian palette: cobalt blue, saffron yellow, terracotta red, deep teal. The painted ceramic is fired in our partner kilns and then set into hammered silver mounts, made in-house by our silversmiths. The process takes time. A single necklace can pass through six different hands before it is ready to be worn. The result is a piece of jewellery that feels solid, looks like art, and is built to last — exactly the way jewellery should be.
— MANUFACTURING —
Large workshops, real discipline
Drugstore 94 operates through its own production platform in Tunisia, coordinating a network of selected local workshops and artisans.
Production management and quality control are directly supervised by our Italian team, from product development through to the finished piece.
Our manufacturing is organised inside large, well-equipped professional workshops in Tunisia — industrial knitting machines, cutting tables, embroidery heads, finishing stations, silversmith benches, ceramic kilns. The whole chain, from yarn to finished garment, from silver sheet to mounted pendant, sits under one roof. The discipline inside those workshops is the discipline of a European manufacture. Ventilated, organised, scheduled, audited. No shortcuts. No backrooms. No guesswork. The people who set up the floor built their careers inside large fashion houses; they know how a real atelier is supposed to run, and they run ours that way.
— MADE BY PEOPLE —
Made by people
Behind every Drugstore 94 piece there are people. Designers, makers, artisans and workshops with different skills and different ways of working. Our role is to bring these worlds together while keeping the character of each product alive. We believe in close relationships with the people who make our collection and in production based on respect, skill and attention to quality. Human hands are part of the process. And sometimes you can see them in the result. That's exactly the point.
— THINGS TO KEEP —
Things to keep
We are not interested in making things simply because they are new. We are interested in making things people want to keep. A sweater that becomes better because you have worn it. A ceramic cup you reach for every morning. A piece of jewellery that becomes part of you. Objects don't need to be perfect to matter. They need character.
— MATERIALS —
Materials
We choose materials according to the character and purpose of each piece. Cotton, wool, leather, silver, ceramic and other materials are selected for their feel, function and ability to become part of the design. We like materials that can be touched, worn, used and lived with. We believe quality is not about making something precious for the sake of it. It is about making something worth keeping.
— THE PROCESS —
Checked at every step
Every piece follows a clear path: design, material selection, production, inspection, finishing. At each step the work is checked. Fabrics are inspected before they are cut. Seams are controlled before garments are assembled. Ceramics are examined before firing, and every pendant is verified before it leaves the bench. Nothing ships because it is finished. It ships because it is right. That is how we keep our promise, piece after piece.
— NO SEASONS —
No seasons. No age. No gender.
Drugstore 94 does not begin with a season or a trend. The collection grows over time. New pieces can be added when they are ready, while existing ones can remain as long as they still have something to say. We don't decide who should wear what. A piece can belong to a woman or a man, to someone young or someone older. What matters is the person who chooses it.
— DRUGSTORE 94 —
Drugstore 94
Not a fashion brand. A way of seeing the world. Born in Tunisia. Made for everywhere.